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Our Principals

Lance Patak, M.D., MBA is the co-founder and current CEO and President of Vidatak, LLC. Joined by Paul Masvidal who would often volunteer in the ICU, Lance and Paul became stakeholders for the patients on mechanical ventilation struggling to communicate which led them to co-invent and subsequently patent a communication device now known as the Vidatak EZ Board. Lance continued his education and focus on compassionate care, partnering with Dr. Traughber to refine and launch the Vidatak products. Now, while working at Seattle Children's Hospital in the Department of Anesthesiology, Dr. Patak’s current efforts are to continue expanding Vidatak globally, continue to partner with healthcare organizations to improve bedside practices and to improve overall quality patient care. Highly sought as a speaker, Dr. Patak presents his research findings and his unique processes for changing bedside practice whenever possible.

Bryan J. Traughber, M.D. is the Director of Research and Development at Vidatak, LLC. He is also a co-founder of the company.  Dr. Traughber is a clinician and researcher whom has published extensively in peer reviewed scientific journals in the areas of image guided therapy, drug delivery, and molecular imaging.  He is the inventor on multiple filed and issued patents and copyrights in the US and internationally.  He has over ten years research experience including such prestigious institutions as the National Institutes of Health and the Johns Hopkins Medical Institutes.

Mark Tomchik is the acting Chief Marketing Officer, Founder and President of Acuity Medical, Inc., an award winning medical device sales organization based in Annapolis, Maryland. Acuity has served as the master distributor for Vidatak EZ Boards and the VidaTalk Communication App for the last several years. Prior to Acuity, Mark held key positions with a few successful healthcare start-ups including the Optiva Corp, maker of the Sonicare toothbrush, which was INC Magazine's #1 fastest growing privately held company in America during his tenure, and Thermoscan, Inc., maker of the widely successful tympanic ear thermometer. Both positions spanned early stage start-up through acquisition. Mr. Tomchik is an expert in medical device business development strategies. He resides in the Annapolis, Maryland area with his wife Susan.

"When I most needed to communicate, I wasn't able to. I couldn't speak, and I couldn't make myself understood. Nor did I feel like I was being given the opportunity to perform as an individual. I felt like I was being judged by a different set of criteria for other patients. And, you know, that's natural. I am not an ordinary patient. I'm sure no one's an ordinary patient."